Ahn, S.J., & Bailenson, J.N. (2011). Self-endorsing versus other-endorsing in virtual environments: The effect on brand attitude and purchase intention. Journal of Advertising, 40 (2), 93-106. View PDF Abstract Self-endorsing-the portrayal of potential consumers...
Bailenson, J.N., & Blascovich, J. (2011). Virtual Reality and Social Networks Will Be a Powerful Combination: Avatars will make social networks seductive. IEEE Spectrum. View PDF Abstract Half a billion people around the world spend more than 20 hours a week...
Jabon, M.E., Ahn, S.J., & Bailenson, J.N. (2011). Automatically Analyzing Facial-Feature Movements to Identify Human Errors. IEEE Journal of Intelligent Systems, 26 (2), 54-63. View PDF Abstract Everyday countless human errors occur around the globe. Although many...